Branding
Portfolio
Pixel
Client
Pixel
Role
Branding
Duration
10th May 2024
Lead Designer
King Nyeche
Brand overview
PIXEl is an NFT exchange built to make digital ownership simple, secure, and accessible. Designed for creators, collectors, and institutions, PIXEl connects the craft of digital art with a marketplace engineered for trust.
We helped PIXEl shape a platform that balances elegant UX with hardened blockchain infrastructure — minting, discovery, royalties, and cross-chain exchange — so artists keep control and buyers transact with confidence.
- Secure minting and verified collections
- Royalty and secondary-market automation
- Multi-chain support and wallet integrations
From token to trade — a clear path to a resilient, creator-first marketplace.
01. Product & Trust Design
We defined PIXEl’s core experience: a lightweight minting flow, collection verification, and transparent royalty rules. Trust was engineered into the UX so provenance is readable and disputes are minimized.02. Architecture & Integration
Our team built a modular backend with multi-chain gateways, standard wallet support, and secure custody patterns. Smart contracts were audited, gas optimizations applied, and APIs created for marketplace and analytics.03. Launch & Growth
Launch was paired with curated drops, creator onboarding, and community tools: discovery feeds, bidding mechanics, collaboration features, and buyer protection to drive liquidity and long-term value for creators.
